As part of a joint social impact campaign with 3Music, award-winning songstress Adina will create a new music video for her track, Game Over.
Featured picture courtesy of ADINA THEMBI on Instagram.
The video, which was filmed by all ten participants in 3Music’s 5-day music video workshop as part of its Music For Good Campaign and is powered by HD+, will broadcast on the main night of the 5th annual 3Music Awards.
The music video workshop is the first in a series of industry development programs spearheaded by the 3Music Awards to provide professional and thought leadership training to the music and entertainment industries. Adina’s Game Over, from her Araba album, was chosen to provide practical instruction in music videography, entrepreneurship, and business management to participants.
During a masterclass session of the course, the stunning vocalist met the trainees to connect and brainstorm ahead of the shoot.
“I’m looking forward to working on this project.” When 3Music informed me of their plans, I said to myself, “Why not?” Clearly, this is a bold undertaking aimed at propelling Ghanaian music forward. “I’m happy to be engaged as long as it’s promoting talent and, in general, assisting people in achieving their goals,” Adina added.
The 3Music Awards have a history of championing the underrepresented in the music industry, particularly the visibility and acknowledgement of women and other underappreciated music accessories. The Grand Arena will host the 5th annual 3Music Awards on March 26, 2022.