British entrepreneur and YouTube star Jamal Edwards has died at the age of 31, according to BBC News.
He was the founder of SBTV, an online urban music platform which helped launch the careers of artists like Dave, Ed Sheeran and Skepta.
Chart-topper AJ Tracey was one of the first to pay tribute online, tweeting āRIP Jamal Edwards, west London legend statusā.
Edwards, born in Luton, was appointed an MBE for services to music in 2014.
He also became an ambassador for the Princeās Trust, a youth charity run by the Prince of Wales which helps young people set up their own companies.
He attended the Brit Awards earlier this month and was understood to have performed as a DJ at a gig in north London on Saturday night. No details have been released about his death, other than it happened on Sunday morning.
Tributes to Edwards, a pioneering figure in British rap and grime music, have been paid by many performers in the two genres.